FuturEd Forge: Integrating AI and Marketing for Future-Focused Education
- Start Date:
- 1 Nov 2025
- End Date:
- 30 Oct 2027
- Programme:
- ERASMUS+ KA220 - HED
- Website:
- Reference:
- 2025-1-PL01-KA220-HED-000361653
Description
FuturEd Forge aims to modernize higher education by integrating Artificial Intelligence (AI) and Marketing into university curricula and strengthening cooperation between academia and industry. The project responds to the digital transformation of the labour market and prepares both teachers and students with the skills needed for future professions. Through curriculum updates, industry partnerships, hackathons, practical learning, and a virtual incubator, the project enhances educators’ AI competences and boosts students’ digital, entrepreneurial, and innovation skills.
- Improve the capacity of university teachers to integrate AI tools, methods, and applications into marketing and related courses.
Equip students with digital readiness, entrepreneurial thinking, problem-solving, and innovation skills through hands-on activities and market-driven learning.
Develop structures and tools—such as a virtual incubator—that support academic–industry innovation and long-term cooperation between HEIs and businesses.
- Modernize university courses by integrating practical AI and marketing applications.
- Launch hands-on activities such as AI hackathons, innovation challenges, and applied projects that strengthen students’ entrepreneurial mindset, digital skills, and employability through real-world problem solving.
Develop a digital platform that supports student startup ideas with mentoring, networking, and resources. The incubator enables students to develop, refine, and potentially commercialize AI-driven solutions.
